Twitter Brand Blunder or X Brand Genius?
The idea of destroying a $4 billion brand like Twitter is hard to grasp. It’s a huge loss, and the decision to rebrand it as... Read more
Marketing
Marketing
Why Brand Development is Important for Your Business and How to Get Started
As a business owner, you’ve probably been told to invest in many things to help your business grow. After a while, it may even feel... Read more
Staying Ahead of the Curve: Digital Marketing Trends for 2023
As a marketer or business owner, you already know how important it is to stay up-to-date on the latest trends in digital marketing. But, with... Read more
Make the Most of Your Marketing: Top 3 Trends for 2021
The new year is here and, for many of us, 2020 felt like one of the longest we could remember. Between basic health and safety,... Read more
Is Your Marketing on Trend for 2020?
You don’t have to be a marketer to know that marketing trends are ever-changing and sometimes tough to follow. As soon as you implement one... Read more
Build the Best Candy Dish: Advertising Trends to Know in 2019
Think of the last time you went to a bank or a professional office and saw a community candy dish at the teller or receptionist’s... Read more
Drip Campaigns: The Digital Solution to Your Cold-Calling Conundrum
Believe it or not, I experienced one of the better drip email marketing campaigns I’ve ever seen after going to get the oil changed on... Read more
Conversational Marketing: Empower Your Clients to Sell Themselves
“I’m Just Looking.” “I’ll let you know if I need help.” “Put me on your no call list.” “Unsubscribe.” As business owners and salespeople, you’ve... Read more
Technology: You Can’t Win Today’s Digital Battle With Yesterday’s Weaponry
Throughout history, battle has evolved as advancements have been made in the technology of war. The spear was a fearsome weapon until the development of... Read more
