SEO stands for Search Engine Optimization. While many approaches exist that may dictate the answer to this question across the board, everyone in some way intends to manipulate search results on behalf of themselves or their constituent.

What is the Difference Between SEO & SEM?

SEM stands for Search Engine Marketing which means SEO is technically a subject of SEM. Other subjects of Search Engine Marketing include PPC (Pay per Click), Search / Web Analytics, and Cost-per-Impression. It should be noted that by technical definition, in all categories (including SEO) this subject is not exclusive to Google and would include all Search Engine Directories although we do tend to focus on Google in practice.

What is Better, SEO or PPC?

PPC (Pay-per-Click) Advertising is not necessarily ‘better or worse’ than SEO. As all forms of marketing go, some are better or worse which is highly dependent on the industry or business in question. The immediate benefit of PPC is that it is just that: Immediate. However, this is also a pitfall because as easy as it is to turn on, it can be turned off. In that way, PPC is not as equitable over time and does not drive that equity into the structure of the website, as Search Engine Optimization does. To those looking to increase the bottom line value of their website, as an asset owned by the business, a comprehensive SEO campaign can in turn increase the value of the business itself at the time of company valuation for sale, for instance.

On-Page Search Engine Optimization deals directly with the content served to users, as well as to Googlebot. In this way it deals with the forward-facing content on a page, as well as the HTML document that is parsed by search engine crawlers. Out of all the processes generally practiced by SEOs, this is the area in which we specialize. There are many approaches and schools of thought within this field, but generally we intend to both optimize the page’s content to take advantage of TF/IDF (Term-Frequency / Inverse-Document Frequency) algorithms in both Keyword mentions inside content & code as well as how such terms are formatted for a more logical parse from robots & crawlers.

New Hampshire based Search Engine Optimization Agency

Based in Manchester, NH — serving SEO clients in New England & Beyond

One thing to remember about digital marketing is that you can’t build an audience without offering relevant, engaging and consistent information. Each day, millions of content pieces – from blogs to videos, websites and more – are published online. How, then, can you get your brand name in front of the people who matter most to you? It all comes down to your

SEO strategy

Search Engine Optimization (SEO) is an ongoing and ever changing process that is woven throughout your entire website, from the navigational structure to the content in your blog posts. SEO is not only about optimizing your website for search engines, but also about optimizing your website for the best user experience possible.

Today, 86% of all internet use involves browsing mainstream search engines such as Google, Bing, and Yahoo. From searching for your next car to your next veterinarian, search engines are used to find products, services and news all over the world. SEO is a necessary step to optimize your website for search engines and help gain valuable search ranking.

From the Blog:

Leave SEO to the Pros: Even Barbers Don’t Cut Their Own Hair

What in the Very Real *!#% is SEO, and why should I care?

While searches can result in endless pages of results, statistics show that most users will not look past the first few pages of search results. This means that if you want potential customers to find your business, it is critical that your website appear within these first few pages. This is where Search Engine Optimization can help strengthen your place online.

We use cutting edge technologies and industry-proven strategies, to help your audiences find you online using Search Engine Optimization. From On-page content to behind-the-scenes optimization, we make SEO an integral part of our approach.

We can go on and on about what goes behind your SEO, but in short, it comes down to this:

Keyword research – Our SEO research team develops a comprehensive keyword audit based on the behaviors and actions of your target markets.
Optimized content – We’ll audit your site, optimize your existing pages and posts for search engines, and create new content built around our SEO keyword research, so that you rank for the terms that matter most.
Build authority – We will help establish you as a credible resource in your industry by creating worthwhile content that your audience will want to share. Search engines treat your shared message as a vote of confidence in the quality of your site and reward you with higher ranking as a result.
Analysis and revisions – A successful SEO strategy is flexible and continuously monitored. We track results and adjust strategies to ensure steady growth across all search engines.

Let Pivot Creative manage your SEO strategy.

Need a Beautiful Website Design as well as a solid Technical Foundation? We do that too!

Send us an Email for a Search Engine Optimization or Marketing Audit for your Company Today!

Serving Manchester, New Hampshire, New England & Beyond

Frequently Asked SEO Questions

What is SEO?

SEO stands for Search Engine Optimization. While many approaches exist that may dictate the answer to this question across the board, everyone in some way intends to manipulate search results on behalf of themselves or their constituent.
Read our blog post on SEO 101
What is the Difference Between SEO & SEM?

SEM stands for Search Engine Marketing which means SEO is technically a subject of SEM. Other subjects of Search Engine Marketing include PPC (Pay per Click), Search / Web Analytics, and Cost-per-Impression. It should be noted that by technical definition, in all categories (including SEO) this subject is not exclusive to Google and would include all Search Engine Directories although we do tend to focus on Google in practice.
What is Better, SEO or PPC?

PPC (Pay-per-Click) Advertising is not necessarily ‘better or worse’ than SEO. As all forms of marketing go, some are better or worse which is highly dependent on the industry or business in question. The immediate benefit of PPC is that it is just that: Immediate. However, this is also a pitfall because as easy as it is to turn on, it can be turned off. In that way, PPC is not as equitable over time and does not drive that equity into the structure of the website, as Search Engine Optimization does. To those looking to increase the bottom line value of their website, as an asset owned by the business, a comprehensive SEO campaign can in turn increase the value of the business itself at the time of company valuation for sale, for instance.
What is On-Page SEO?

On-Page Search Engine Optimization deals directly with the content served to users, as well as to Googlebot. In this way it deals with the forward-facing content on a page, as well as the HTML document that is parsed by search engine crawlers. Out of all the processes generally practiced by SEOs, this is the area in which we specialize. There are many approaches and schools of thought within this field, but generally we intend to both optimize the page’s content to take advantage of TF/IDF (Term-Frequency / Inverse-Document Frequency) algorithms in both Keyword mentions inside content & code as well as how such terms are formatted for a more logical parse from robots & crawlers.

All-in-All, to “do” SEO is to study Web Architecture,

place yourself in the shoes of Google & other search engines who have the task of crawling & understanding the entire internet, and develop processes of manipulation through rigorous field testing based on the findings from this research.