The Bulkhead Man & Sons, LLC.

About the Client

The Bulkhead Man & Sons, LLC is based in New Hampshire and has been offering cellar doors and installation in NH and Northeastern MA since 2001. They are a team of highly-skilled and experienced professionals offering high-quality custom cellar doors and standard sizes to fit any project. This client was referred to us by another client who is also in the same industry.

The Challenge

Bulkhead Man & Sons came to Pivot with the same problem as the client who referred them; they were being double-charged by a 3rd party provider of SEO and PPC services and were looking to cut costs while continuing to generate new leads and conversions. Their website was also in need of some major improvements and updates to match the quality of services they provide.

The Solution

We began with a complete redesign of their website. We updated the visual design, upgraded the technology and functionality, and improved the website copy to ensure a cohesive and streamlined user experience. In addition to the website redesign, we also took over their SEO efforts, which has already made a significant impact on their visibility and reach.

The Results

When we began working with The Bulkhead Man & Sons, they had 133 keywords ranking in the top 3 positions on Google. 34 months later, they have 170 keywords in the top 3 positions on Google, equating to a 128% increase. Additionally, their unique visitors are up 130% in 2022 compared to 2021. They are also spending about 50% less on lead generation.

The Tools and Skills We Used to Make it All Happen

The new website design and functionality have undoubtedly improved their digital presence, and with our SEO efforts, the client is seeing significantly more traffic from their target audience while spending about 50% less on their acquisition efforts. 

The results indicated were achieved using our expertise in the following areas:

• Website Design
• Website Development
• Website Hosting & Maintenance
• SEO