Accurate Tree Service

Accurate Tree Service was founded after company owner David Burl recognized a local need for a more conscientious and targeted take on tree care. Specializing in tree health management, arborist work, hazardous or difficult tree removal, tree and bush pruning, cutting for views, yard expansions, and expert tree care, Accurate Tree adopted a DIY approach to their marketing. While effective, an audit of their initiatives revealed plenty of potential to do even better.

After designing their website, we took over their SEO efforts, determined to rank for keywords that would help optimize their leads. Picking up their Pay-per-Click (PPC) program, we proactively reconfigured their overall campaign structure and created new landing pages dedicated to specific services.

Overall, the goals of this project were to:

• Rank for critical keywords
• Optimize ad spend for qualified leads
• Target the PPC campaign for quicker conversions

The result was near immediate conversions; in fact, the response was so overwhelming — an average of 5-6 leads per week — we had to pause their campaign. This experience underscored the fact that DIY, when it comes to PPC, doesn’t scratch the surface of what a professional agency can achieve on a client’s behalf. The “set it and forget it” philosophy also falls flat for SEO, proving that it’s best to rely on professionals to create a plan that delivers real results.

As we ramp up for the winter months — an ideal season for tree removal — we have also established the goal of strategizing Accurate Tree’s marketing in order to recruit an additional workforce to meet the demands inherent in these increased leads.

The tools and skills we used to make it happen

When we first partnered with Accurate Tree, we noticed that they were ranking for some keywords, but not necessarily the ones they needed in order to expand their business. They needed to optimize their spend on PPC in order to get the right leads, which resulted in us reconfiguring their PPC campaign structure.

In order to accomplish this, we leveraged the following tools and services: